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I began my journey as a mechanical engineer, learning how systems move, connect, and evolve. Over time, I realized what fascinated me most wasn't the machines themselves, but the patterns behind them — how a single adjustment could make something work beautifully better.
That same curiosity eventually led me to marketing. I started to see brands as living systems too — ones that could be designed thoughtfully, nurtured with care, and grown naturally.
At Drop, I helped lead a crowdfunding campaign on KissKissBankBank that reached 261% of its goal. But what stayed with me wasn't the number — it was watching a small idea come alive through people's belief, stories, and shared energy.
Today, I build marketing ecosystems powered by AI, automation, and design thinking — tools that help creators and small businesses scale without losing their human touch.
My path from engineering to creativity taught me that automation isn't about replacing people — it's about giving them more room to imagine, to create, and to connect.
Beyond the screens, I'm a photographer and designer, drawn to textures, light, and rhythm. The Mossy Roots grew from that same instinct — to build something grounded, calm, and alive.
For me, great systems are not just efficient — they're empathetic. They remind us that growth is most beautiful when it still feels human.
